Women are not as keen to develop and grow their businesses compared to men.

Myth
When it comes to business growth, women are just as motivated as men. Women, like men, want to play an active role in this regard.¹⁰ However, they tend to go for a steadier, longer-term approach. This means that women-owned businesses often grow less quickly than those owned by men, which in turn fuels the belief that women entrepreneurs don’t seek growth.¹¹ It’s not that women don’t want to develop their businesses. The simple fact is that men receive a bigger piece of the pie when it comes to financing, so women may have a harder time getting business development funding. Moreover, entrepreneurial motivation is influenced by various non-gender-specific factors, including age, education, culture, geographic location, personality traits, etc.¹² If you are interested in learning more about women’s entrepreneurial motivations and women's business growth, you are encouraged to read Tools 5.3 and 5.4.